Privacy policy
PRIVACY POLICY
Last Updated: May 28, 2026
Seeds In A Cup® (a registered trademark and trade name of Kevin Bruce LLC) (“Seeds In A Cup,” “Company,” “we,” “us,” or “our”) operates seedsinacup.com (the “Site”) and related services (collectively, the “Services”). We sell and ship products only within the United States.
This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you visit, access, use, or make a purchase through the Site or Services. “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual or household, as applicable under law.
By accessing or using the Services, you acknowledge that you have read this Privacy Policy. Where required by applicable law, we will obtain your consent before collecting, using, or disclosing Personal Information in specific ways, including for certain optional cookies, analytics, advertising, or marketing communications.
We strive to comply with applicable U.S. federal and state privacy laws to the extent they apply to our business, our data practices, and the Personal Information we process. Depending on your state of residence and our legal obligations in that jurisdiction, additional rights, disclosures, or processes may apply. Where required, we provide jurisdiction-specific notices or rights disclosures.
This Privacy Policy is intended to serve as a general notice of our privacy practices. Where required by applicable law, including California law, we also provide a notice at or before the point of collection identifying the categories of Personal Information collected, the purposes for which such information is collected or used, whether such information is sold or shared, and the applicable retention period or retention criteria.
1. PERSONAL INFORMATION WE COLLECT
We collect Personal Information that is reasonably necessary and proportionate for the purposes described in this Privacy Policy. The categories of Personal Information we may collect include:
A. Identifiers and Contact Information
- Name
- Email address
- Telephone number
- Billing address
- Shipping address
- Account or order identifiers
B. Commercial Information
- Products viewed
- Cart contents
- Purchase history
- Return history
- Transaction details
- Customer service and support history
- Seed Growth Promise submissions or related communications
- Product review, rating, testimonial, photo, video, or other user-generated content you choose to submit, publish, or authorize through review tools or related services
C. Payment and Transaction Information
- Payment method information
- Limited payment-related details, such as the last four digits of a payment card, where available to us
- We do not store full payment card numbers. Payment transactions are processed by third-party payment processors, checkout providers, and commerce platforms.
D. Internet or Other Electronic Network Activity Information
- IP address
- Browser type
- Device type
- Operating system
- Language preferences
- Referring URLs
- Pages viewed
- Dates and times of visits
- Clickstream data
- Cookie and similar tracking information
- Site interactions, events, and usage data
E. Approximate Geolocation Information
- Approximate location inferred from IP address or similar technical data
F. Communications Information
- Content of communications sent to us by email, contact form, customer service, review request, or other channels
- Preferences and responses related to marketing communications
G. Inferences
- Limited inferences we draw from browsing, order, or engagement activity to help us improve the Services, support marketing and advertising, prevent fraud, and better understand customer needs
We do not intentionally collect sensitive Personal Information except as may be strictly necessary for limited permitted purposes such as transaction security, fraud prevention, or legal compliance. We do not use or disclose sensitive Personal Information for purposes that would require a separate right to limit unless required by applicable law.
2. SOURCES OF PERSONAL INFORMATION
We may collect Personal Information:
- Directly from you, such as when you place an order, create an account, enter checkout, use Shop Pay, submit a review, contact us, subscribe to emails, submit a form, or otherwise interact with the Services;
- Automatically from your device or browser, such as through cookies, logs, pixels, analytics, tags, and similar technologies;
- From service providers, platforms, and vendors that support our operations, including e-commerce, checkout, payment, shipping, analytics, advertising, marketing, review management, fraud prevention, and security providers;
- From other lawful sources, including publicly available sources, where permitted by law.
3. HOW WE USE PERSONAL INFORMATION
We may collect, use, retain, and disclose Personal Information for the following business and commercial purposes:
- To provide, operate, maintain, and improve the Services;
- To process and fulfill orders, payments, returns, refunds, exchanges, reviews, and shipping;
- To communicate with you regarding transactions, customer support, product inquiries, review requests, and service issues;
- To administer the Seed Growth Promise or other product-related support, if offered;
- To manage customer accounts, checkout options, preferences, review functionality, and subscriptions;
- To send marketing or promotional communications where permitted by law or where you have consented, and to process opt-out or unsubscribe requests;
- To personalize and improve website content, functionality, advertising, measurement, and user experience;
- To detect, investigate, prevent, and address fraud, unauthorized activity, abuse, chargebacks, security incidents, or other harmful, unlawful, or improper conduct;
- To comply with legal obligations, enforce our policies, protect our rights or property, and protect the rights, safety, and security of our customers, personnel, and business;
- To support internal business operations such as analytics, auditing, reporting, accounting, tax, recordkeeping, quality control, and legal compliance;
- To carry out any other purpose disclosed at the time of collection or otherwise permitted by applicable law.
We do not offer financial incentives, loyalty programs, or price or service differences in exchange for the collection, retention, sale, sharing, or use of Personal Information unless expressly disclosed in a separate notice where required by law.
4. COOKIES, PIXELS, ANALYTICS, AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies, pixels, tags, local storage, session technologies, analytics tools, and similar technologies to operate the Site, remember preferences, understand site usage, improve performance, measure marketing effectiveness, support checkout, manage reviews, and help secure the Services.
These technologies may include:
- Essential technologies necessary for core site functionality, security, checkout, fraud prevention, review functionality, and network management;
- Analytics technologies used to understand traffic, engagement, and performance;
- Advertising or marketing technologies used to measure campaign performance, understand website activity, build audiences, and improve ad relevance, where permitted by law.
Subject to applicable law and your choices, we may use services and technologies provided by:
- Shopify and Shop Pay;
- Google Analytics and related Google services;
- Meta and related business tools;
- TikTok and related business tools;
- Judge.me;
- Microsoft and Microsoft Advertising, including Bing-related advertising services;
- Snapchat and related business tools.
These technologies may collect or receive information such as:
- Identifiers and device information;
- Cookie or similar identifiers;
- IP address;
- Browser and operating system information;
- Referring and exit pages;
- URLs and page view data;
- Timestamps and usage data;
- Cart, checkout, and purchase events;
- Review and engagement events;
- Advertising attribution and campaign performance data.
Where required by applicable law, we will provide appropriate choices regarding non-essential cookies or similar tracking technologies. You may also adjust browser settings, device settings, or other available controls to limit or block certain technologies. Please note that some parts of the Services may not function properly if certain technologies are disabled.
We honor legally required browser-based opt-out preference signals, including Global Privacy Control (GPC), to the extent required by applicable law.
5. HOW WE SHARE PERSONAL INFORMATION
We do not sell Personal Information for monetary consideration.
However, depending on the applicable law and how certain technologies are configured or interpreted, use of certain analytics, advertising, remarketing, attribution, measurement, and similar tools may be considered “sharing,” “targeted advertising,” or similar regulated processing. Where required by law, we provide applicable notices, rights, and opt-out mechanisms.
We may disclose Personal Information to the following categories of recipients as reasonably necessary for the purposes described in this Privacy Policy:
- Commerce, checkout, and payment providers, including Shopify, Shop Pay, and other payment processing or commerce services we use;
- Analytics, advertising, and marketing partners and platforms, including Google Analytics, Meta, TikTok, Microsoft Advertising/Bing, and Snapchat;
- Review, ratings, and customer-content service providers, including Judge.me;
- Shipping, fulfillment, fraud prevention, security, hosting, customer support, email delivery, and related operational vendors;
- Professional advisors, such as attorneys, accountants, auditors, insurers, and similar service providers, where reasonably necessary;
- Government authorities, law enforcement, regulators, courts, or other parties where disclosure is required by law, legal process, or good-faith belief that disclosure is necessary to comply with law, protect rights, prevent harm, or investigate misconduct;
- A buyer, successor, assignee, investor, lender, or other relevant party in connection with a merger, acquisition, financing, sale of assets, bankruptcy, restructuring, or similar corporate transaction, subject to applicable confidentiality and legal constraints;
- Affiliates or related entities, if any, for internal administrative, operational, legal, security, and support purposes consistent with this Privacy Policy and applicable law.
We may also disclose information that has been de-identified or aggregated in a manner that does not reasonably identify you, as permitted by law.
6. THIRD-PARTY PLATFORMS, APPS, AND SERVICES
Our Services may be powered in whole or in part by Shopify and may use third-party services for checkout, payment processing, analytics, advertising, shipping, communications, reviews, fraud prevention, or other business operations.
For example, our current or potential stack may include:
- Shopify and Shop Pay for e-commerce and checkout functionality;
- Google Analytics for site analytics and measurement;
- Meta, TikTok, Microsoft Advertising/Bing, and Snapchat for advertising, measurement, retargeting, and campaign performance tools;
- Judge.me for product reviews, ratings, and related customer-content functionality.
These third parties may collect, receive, process, or store Personal Information in accordance with their own terms, privacy notices, and contractual obligations. We encourage you to review the privacy policies of third-party services you interact with because their privacy practices may apply to information they process on our behalf or through their own services.
This Privacy Policy does not apply to third-party websites, platforms, plug-ins, or services that are not controlled by us, and we are not responsible for their content, security, or privacy practices.
7. DATA RETENTION
We retain Personal Information only for as long as reasonably necessary for the purposes described in this Privacy Policy, as required by law, or as otherwise appropriate based on the nature of the information and our legitimate business needs.
Retention periods may vary depending on the category of information and the purpose for which it was collected. For example:
- Order, transaction, tax, and accounting records may be retained for up to seven (7) years or longer if required by law;
- Customer service records, review records, and support communications may be retained for a reasonable period to address follow-up issues, moderation, disputes, or legal obligations;
- Marketing information may be retained until you unsubscribe, opt out, or request deletion, subject to records retained to honor your preferences and comply with law;
- Technical logs, analytics data, attribution data, advertising data, and security records may be retained for a limited period reasonably necessary for business operations, diagnostics, audits, performance measurement, and security.
When Personal Information is no longer reasonably necessary for the purposes for which it was collected, we will delete, anonymize, aggregate, or otherwise dispose of it in accordance with applicable law and our record-retention practices.
8. DATA SECURITY
We use reasonable and appropriate administrative, technical, organizational, and physical safeguards designed to protect Personal Information against unauthorized access, acquisition, destruction, use, modification, or disclosure.
However, no website, platform, network, device, or method of storage or transmission is completely secure, and we cannot guarantee absolute security. You use the Services and transmit information to us at your own risk.
9. CHILDREN’S PRIVACY
The Services are not directed to children under 13 years of age, and we do not knowingly collect Personal Information online from children under 13. If we learn that we have collected Personal Information from a child under 13 without legally sufficient authorization, we will take reasonable steps to delete such information as required by applicable law.
In addition, our products and Services are not intended to be purchased by minors without the involvement and supervision of a parent or legal guardian.
10. YOUR PRIVACY RIGHTS
Depending on your state of residence and subject to applicable legal limitations, you may have one or more of the following rights regarding your Personal Information:
- Right to know or access the categories of Personal Information we collect, use, disclose, sell, or share, and in some cases the specific pieces of Personal Information we hold about you;
- Right to request deletion of Personal Information, subject to legal and operational exceptions;
- Right to request correction of inaccurate Personal Information;
- Right to opt out of the sale or sharing of Personal Information, if applicable;
- Right to opt out of certain targeted advertising, profiling, or similar regulated processing, if applicable;
- Right to limit the use or disclosure of sensitive Personal Information, where applicable;
- Right to non-discrimination for exercising your privacy rights;
- Right to appeal the denial of certain rights requests, where applicable law provides such a right.
We may take reasonable steps to verify your identity and authority before processing certain requests. We may deny or limit requests where permitted by law, including where an exception applies, where we are unable to verify your request, or where the request is manifestly unfounded, excessive, or otherwise not legally required to be fulfilled.
Authorized agents may submit requests on your behalf where permitted by applicable law, subject to verification of identity and authority.
To submit a privacy rights request, contact us at:
Email: contact@seedsinacup.com
Subject Line: Privacy Rights Request
Phone: (216) 406-9315
Mail: Seeds In A Cup® c/o Kevin Bruce LLC, 200 Euclid Avenue, Suite 640, Cleveland, OH 44114, United States
If we deny a request and applicable law grants you appeal rights, you may submit an appeal by replying to our response or contacting us using the information above with the subject line “Privacy Appeal.”
11. CALIFORNIA PRIVACY DISCLOSURES
This section applies to California residents to the extent the California Consumer Privacy Act, as amended, applies to our business and data practices.
Categories Collected and Disclosed
In the preceding 12 months, we may have collected the categories of Personal Information described in Section 1 of this Privacy Policy. We may disclose these categories to the recipients described in Sections 5 and 6 for the business and commercial purposes described in Section 3.
Notice at Collection
At or before the point of collection, California consumers are entitled to notice of the categories of Personal Information collected, the purposes for which such information is collected or used, whether such information is sold or shared, and the retention period or criteria used to determine retention.
Sale/Sharing and Sensitive Personal Information
We do not sell Personal Information for money. However, depending on applicable law and the technologies in use, certain analytics or advertising-related disclosures may be treated as “sharing” or similar regulated processing. Where required by law, we offer appropriate privacy choices, including opt-out rights for sale/sharing/targeted advertising and processing of valid preference signals such as GPC.
We do not use or disclose sensitive Personal Information for purposes that would require us to offer a right to limit, unless required by applicable law.
California Rights
California residents may request to know, access, correct, or delete their Personal Information, and may request to opt out of sale or sharing if applicable. California residents are also entitled to non-discriminatory treatment for exercising applicable rights.
Opt-Out Preference Signals
Where required by applicable law, we process valid opt-out preference signals, including Global Privacy Control (GPC), as a request to opt out of sale or sharing for the browser or device, and where legally required, for the consumer more broadly.
Your Privacy Choices
Where required by applicable law, we make available an applicable “Do Not Sell or Share My Personal Information,” “Your Privacy Choices,” or similar mechanism enabling consumers to exercise required opt-out rights.
12. DO NOT TRACK / GLOBAL PRIVACY CONTROL
Some browsers offer “Do Not Track” settings. Because there is no universally accepted response standard for “Do Not Track,” we respond to browser-based privacy preference signals, including Global Privacy Control, where required by applicable law.
13. CHANGES TO THIS PRIVACY POLICY
We may update or revise this Privacy Policy from time to time in our sole discretion. The “Last Updated” date above indicates when this Privacy Policy was last revised. Any changes become effective when posted, unless otherwise required by applicable law.
Where required by applicable law, we may provide additional notice of material changes by email, through the Site, or by other appropriate means. Your continued use of the Services after an updated Privacy Policy is posted constitutes your acknowledgment of the updated Policy to the extent permitted by law.
14. GOVERNING LAW
This Privacy Policy and any dispute arising out of or relating to it shall be governed by the laws of the State of Ohio, without regard to conflict-of-law principles, except to the extent superseded by applicable federal or state privacy laws. Any related dispute procedures or limitations contained in our Terms of Service shall apply to the extent permitted by law.
15. CONTACT US
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Seeds In A Cup®
a trade name of Kevin Bruce LLC
Kevin Bruce LLC
200 Euclid Avenue
Cleveland, OH 44114
United States
Phone: (216) 406-9315
Email: Contact@seedsinacup.com